Amazon Skincare & Beauty case study$58K months with a private-label skincare line

01 — The challenge

The client had a stalled beauty resell account and wanted private-label margins — but skincare on Amazon is a graveyard of undercapitalized brands. Winning meant a differentiated formula, compliant claims, and enough review velocity to survive page one.

02 — Our strategy

De-risk every step. We validated demand with Helium 10 search volume and DataDive niche scores before any lab conversation, picked a clean-ingredient facial-care sub-niche with strong search demand and weak branding, and designed a coordinated range so every listing cross-sold the rest of the line.

03 — Execution

• Demand validated across 60+ candidate keywords with Helium 10 & DataDive
• First MOQ run of 800 units with pre-negotiated reorder pricing
• Brand Registry, A+ Content and a brand storefront live before launch day
• PPC launch structure: auto discovery into exact winners, TACoS held under 14%