Amazon Toys & Games case studyA UK wholesale toy store — $38K months, $71K in December

01 — The challenge

Toys is the most seasonal category on Amazon UK: Q4 can triple revenue, but one late inbound shipment or a missing allocation turns December into a stockout. The client wanted the spike without the gamble.

02 — Our strategy

Balance the catalogue 60/40 between evergreen and seasonal lines, then treat Q4 as a logistics project, not a marketing one. Allocations were committed with four UK distributors in September, and the inbound plan was booked ten weeks before the demand spike.

03 — Execution

• 4 UK distributors onboarded with written Q4 allocation commitments
• Catalogue balanced 60/40 between evergreen and seasonal lines
• Q4 FBA inbound plan booked 10 weeks before the spike — zero stockouts on top 20
• Sponsored Products layered only on proven converters — ACoS held at 11%